Do you still feel bad that you cannot be seen on Google Maps?Are you sure that you’re doing the right things and still your local competitors are still outleveling you?It is now time to take charge of your local SEO and show up at the top of the map pack and hit your business goals. This is a thorough manual on the most significant local SEO ranking factors, the debunking of common myths and, above all, the ultimate strategy to get to the top of Google Maps.
Unveiling the Top Local SEO Ranking Factors
1. Keywords in Your Business Name
Adding to your business name, the keywords that are worth to be included can be the reason of your business getting a better position in local search results. It is easy but make sure that you are following Google’s guidelines to avoid the fines.
2. Keywords in Landing Page Title
Make your landing page title more effective by adding the specific keywords which will boost your ranking power. It is a simple and yet very efficient technique which is in your power.
3. Positive Google Review
Reward the customers who are content with your service to leave five-star reviews thus, you would be enhancing your credibility and enhancing your average star rating which is a significant ranking factor in local SEO.
4. Quantity of Reviews with Text
Quality is the King, but the more reviews you have the better since text helps to improve your local SEO more.
5. Physical Location Proximity to City Center
The business location’s closeness to the city center plays a role in the visibility of your business on Google Maps, however, you cannot control this factor.
6. Social Signals
On the contrary to what most people think, social media engagement is not a factor that has a direct effect on the local SEO rankings. Concentrate your resources on different things for concrete outcomes.
7. Dedicated Website Pages for Services
Make website pages that serve your customers only and that are about your self-business site, so that your offers and your ranking will improve.
8. Service Area Setting
On the one hand, it is crucial to make your service area visible to your potential clients, but on the other hand, it has no impact on your local SEO rankings.
9. Physical Location in Target City
The fact that a city you intend to be ranked for is physically placed in the city bolsters your competitive edge, thus emphasizing the need to be in the right place.
10. Keywords in Landing Page Headings
Carefully pick the keywords for your landing page headings that you want your readers to use in their search engines to make your local SEO better and more relevant.
11. Complete and Verified Google Business Profile
The (Must Do) is a (key point) which should be returned to the viewer.
Make sure to fill up your Google Business profile to make the most of a great ranking chance that is usually ignored by the others.
12. Keywords in Google Business Profile
Besides, descriptive keywords give you the image of your business, but they don’t have any direct impact on your local SEO rankings.
13. Consistent Citations
Make sure you don’t have any inconsistencies in your online citations, but remember its impact on local SEO has lessened compared to other things.
14. City Name in Website Content
The Main point being that a (Must Do) is advisable because it allows better understanding and a deeper comprehension of the topic, which will in return improve the overall grade of the student.
Use the target city name at all the possible places in your website content in a way that it will be noticed by the visitors and will emphasize your local relevance thus increasing your website ranking.
15. Backlinks from Other Websites
Outside backlinks are still worth to be collected but they need a lot of effort. First of all, do not focus on getting backlinks before you are confident that you have successful techniques to get more traffic.
16. Internal Links within Your Website
– Make use of internal linking to structure your website in an efficient way and distribute the ranking power evenly, main emphasis being on linking to your landing page.
17. Geotagging Images
Through geotagging images, one gets very little benefits and now the single strategy of geotagging images is no more and hence not any longer a good solution for boosting local SEO rank.
18. Google Business Profile Category
– Choosing the right primary and the additional categories for your Google Business profile is a must , it is the basis of the effective local SEO.
19. Embrace the Future of Local SEO
Although studying the details of local SEO is the key to the top position on the Google Map, the situation is changing. The next shifts are about to take place and in this thoughtful video guide you can learn about the unique opportunities that these shifts will bring to us. Keep pace with changes and your business will be the first to come up in the local and organic search results.
Don’t let the competitors to be Google Maps’ faces. Today, you should be the one who takes the initiative to lead your local SEO journey and in the end, you will be able to see your business going to a level you never thought possible!